Alicia Disantis of 38th & Kip Studio Talks Branding and PR

About this episode

Alicia Disantis discusses foundational marketing strategies for small organizations with host John San Filippo.

In this episode of TechSolutions4CUs, host John San Filippo welcomes marketing expert Alicia Disantis to discuss foundational marketing strategies for small organizations, including fintechs and credit unions, operating on a shoestring budget. Alicia challenges the "Field of Dreams" mentality, where good products are expected to sell themselves. She emphasizes that in today's crowded market, consistent messaging and strategic outreach are crucial. Key takeaways from their conversation include...

People in this episode

Host: John San Filippo

Guest: Alicia Disantis

Topics covered

• branding
• public relations
• marketing strategies
• fintech
• credit unions
• small organizations

Keywords

• branding
• PR
• marketing
• fintech
• credit unions
• small budget
• consistent messaging

Mentioned in this episode

Organizations: 38th & Kip Studio

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