How Lockwood Built Retail Magic
From Tell Me Something Good About Retail by Bob Phibbs, The Retail Doc
March 12, 2026 · 36 min
About this episode
This episode discusses how independent retailers can create unique store experiences and grow their businesses with insights from Lockwood's founder and a representative from Faire.
How do independent retailers build stores customers love while avoiding the trap of looking like every other shop? In this episode of Tell Me Something Good About Retail , Bob Phibbs talks with Lockwood founder Mackenzi Farquer and Rachel Thomas from Faire , the global wholesale marketplace connecting independent retailers with brands. They discuss how retailers can discover new products, build a unique assortment, and create a store experience that keeps customers coming back. The conversation covers wholesale buying strategies, visual merchandising, retail promotions, and the realities of growing from one store to multiple locations. If you run a boutique, gift shop, lifestyle store, or independent retail business , this episode explores practical ways to buy smarter, merchandise better, and grow without losing your point of view. What You'll Learn in This Episode How independent retailers source products using Faire How Lockwood grew from a small neighborhood shop into a multi-location retail brand Why buying what you like is not the same as buying what sells How retailers can differentiate their assortment instead of becoming a “look-alike store” Visual merchandising…
People in this episode
Host: Bob Phibbs
Guests: Mackenzi Farquer, Rachel Thomas
Topics covered
- independent retail
- wholesale buying
- visual merchandising
- retail promotions
- store experience
Keywords
- independent retailers
- wholesale marketplace
- product sourcing
- visual merchandising
- retail foot traffic
Mentioned in this episode
Organizations: Faire, Lockwood
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