
Brad Gilbert discusses the reasons why tennis players lose matches they should win, sharing insights from his coaching experience with Andre Agassi and other elite players.
Why do tennis players lose matches they should win? Legendary coach and former World No. 4 Brad Gilbert breaks down the tactics, mindset and tiny margins that separate winning from losing — with lessons from coaching Andre Agassi and insights on Roger Federer, Novak Djokovic and Caroline Garcia. Brad explains why he once told Agassi, “I never beat you. You lost to yourself,” and how changing the way Andre thought about risk helped transform his results. In this episode of The Insight, Brad reveals: • Why hitting more winners doesn’t necessarily mean playing better tennis • The mistake players make when a game plan stops working • Why you shouldn’t change a winning strategy until your opponent forces you to • How just 5–7 points can decide an entire match • What Roger Federer’s 53% of points won teaches us about greatness • The tactic Andre Agassi hated — even while it was helping him win • Why Novak Djokovic is so effective in pressure moments and tiebreaks • How elite players prepare before a Grand Slam • Why one bad match can never be allowed to become five Brad Gilbert built his career around understanding how to win — even when winning doesn’t look pretty. This is a…
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