S7|G29 The Identity Shift with Brandon Moon
About this episode
In this episode, Maurice and Brandon discuss the challenges of founder dependency in business and strategies for scaling effectively.
What if the real reason your business hasn't scaled isn't your market, your product, or your team — but the fact that it can't run without you? In this episode of That Will Nevr Work, Maurice sits down with Brandon Moon — Co-Founder and COO of TD Pine Advisors, engineer-turned-operator, and one of the most practical voices in the founder-led business space. Brandon has spent his career helping owners of growing businesses solve the problem that no one talks about loudly enough: you built something that depends entirely on you — and that dependency is costing you your growth, your value, and your freedom. With a background scaling family-run businesses from the inside out — including a single strategic hire that drove 60% organic growth — Brandon brings hard-won field experience to every framework he teaches. At TD Pine Advisors, he partners with founder-led companies to increase enterprise value, reduce owner dependence, and create real strategic options: whether the plan is to grow, transition, or simply regain control. In this conversation, Brandon and Maurice go deep on: The founder trap — what it is, how you got there, and why working harder makes it worse The difference…
People in this episode
Host: Maurice D. Chism, Sr.
Guest: Brandon Moon
Mentioned in this episode
Organizations: TD Pine Advisors
More episodes of That Will Nevr Work Podcast
- S7|E31 When Success Still Feels Empty
- S7|E30 Self-Audits and Honest Reflection- Leading Yourself First
- S7|E29 The Cost of Never Asking “Why”
- S7|G31 Kill the Avatar with Rachel Allen
- S7|E28 Receiving Feedback Without Getting Defensive
- S7|E27 Well, Why Not… Look in the Mirror?
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