#26 - AYO AKINOLA : on PiggyVest, Sales Psychology, and Why Most Businesses Don’t Convert

#26 - AYO AKINOLA : on PiggyVest, Sales Psychology, and Why Most Businesses Don’t Convert

From Thats my Time with Tolu Afilaka by TOLU AFILAKA

March 12, 2026 · 58 min · Season 3 · Episode 4

About this episode

Ayo Akinola discusses the lessons learned from building PiggyVest and the importance of trust and mentorship in business.

In this episode with Tolu Afilaka , Ayo Akinola , co-founder of PiggyVest and CEO of PocketApp , shares the real lessons behind building one of Nigeria’s most trusted fintech companies. This is not just a startup success story. It is a conversation about failure, trust, team dynamics, mentorship, relationships, sales, consumer psychology, and what it really takes to build a business that Nigerians believe in. Ayo reflects on the early years before PiggyVest, the failed ventures that shaped his thinking, the co-founder relationships that kept the team going, and the role mentorship played in helping them navigate regulation, uncertainty, and growth. He also explains why PiggyVest’s biggest edge was not just technology, but trust, transparency, and relatability , and how understanding how Nigerians think about money became central to the product’s success. The conversation expands into PocketApp, pricing, packaging, sales, marriage, family support, and how founders can think more clearly about business growth. In this episode: Why growth mindset and environment matter in business The role of mentors in navigating business and relationships How Ayo thought about marriage…

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