About this episode

In this episode, Bart Sobies interviews Daniel Rouquette about strategies for standing out in an oversupplied market, particularly in the context of Bali's changing hospitality landscape.

There are only two ways to survive an oversupplied market. You stand out, or you drop your prices. Most operators pick the second option without realising they've made a choice at all. Bali's Airbnb listings have grown from roughly 40,000 to over 70,000. Supply overtook demand in 2025. Market ADRs have dropped 20 to 30 percent in two years. Villa Finder's ADR dropped 6 percent. In this episode I sit down with Daniel Rouquette, founder of Villa Finder, to break down exactly how they did it. The Villa Positioning Plan, guest personas built with AI, the record player in the hero photo, the $200 family kit that changes what market you compete in, and how to make invisible service visible through reviews. Whatever market you're in, supply is probably growing faster than demand. Bali is just the loudest version of what's happening everywhere. This is the playbook for holding your rates while everyone else quietly cuts theirs. scuss: 00:00 – Introduction: Daniel Rouquette, founder of Villa Finder01:16 – The Bali gold rush is over: standing out in an overcrowded market03:13 – The three big topics: regulation, oversupply, and AI04:10 – ADRs down 20-30%: how supply overtook demand in…

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