The Bookkeeper Who Hates Bookkeeping (And Built Two Thriving Businesses Anyway) | with Heidi Ryder

The Bookkeeper Who Hates Bookkeeping (And Built Two Thriving Businesses Anyway) | with Heidi Ryder

July 9, 2026 · 31 min · Season 5 · Episode 81

About this episode

Heidi Ryder discusses her journey from a middle school math teacher to a successful entrepreneur in bookkeeping and marketing.

She'll tell you straight up: she doesn't like bookkeeping. She built a successful bookkeeping firm anyway. Then she bought a marketing company. Episode 81 features Heidi Ryder, a former middle school math teacher who started Healthy Books LLC in 2017 and replaced her teacher's salary within six months. Last year she acquired keepful, the marketing automation platform built to help bookkeepers, accountants, and tax pros organize leads, automate follow-up, and build stronger client relationship...

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