The Man Who's Never Lost a Deal in 12 Years (Here's How) | Justin Farmer

The Man Who's Never Lost a Deal in 12 Years (Here's How) | Justin Farmer

June 18, 2026 · 32 min · Season 4 · Episode 79

About this episode

Justin Farmer shares insights on successfully closing deals in the accounting industry and the importance of knowing your firm's worth.

You've spent years building your firm. But if someone asked what it's worth today, could you actually answer that? Most owners can't. And that gap is exactly where deals fall apart. Justin Farmer is a licensed attorney and business intermediary who has helped close accounting firm transactions for over 12 years, with a 100% accepted-offer track record. He's sat at more closing tables than most CPAs will see in a lifetime, and he pulls zero punches about what separates a clean exit from a cost...

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