The Business Model You’re Using Is Outdated (Here's How to Fix It) - with Michael Ly

The Business Model You’re Using Is Outdated (Here's How to Fix It) - with Michael Ly

December 11, 2025 · 37 min · Season 4 · Episode 66

About this episode

Michael Ly discusses outdated billing practices and the importance of value-based pricing in accounting.

Still billing by the hour and afraid to raise prices? That’s exactly why you’re stuck. Michael Ly, founder of Reconciled, joins CFO Chronicles to dismantle outdated firm models and share the mindset shifts that helped him scale a nationally recognized cloud accounting firm. From team turnover to pricing psychology, Michael opens up about the real work it takes to grow and why value-based pricing isn’t just a buzzword, it’s the future. In this episode: ✅ Why hourly billing traps you in low-val...

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Host: James Donovan

Guest: Michael Ly

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Organizations: Reconciled

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