The AI Shift Every Founder Needs to Understand (Matt Verlaque)
About this episode
Matt Verlaque discusses the common pitfalls founders face when seeking growth and the importance of execution over constant change.
You hit a growth ceiling and your first instinct is to change what you're doing, not fix how you're doing it. Matt Verlaque has coached founders past a million in revenue and sees the same pattern over and over: something works, the novelty wears off, growth stalls, and suddenly a new marketing channel, AI tool, or strategy looks like the answer. Matt and Skye unpack the “pivot chaser” trap, how to tell when a strategy is genuinely broken versus when you've simply gotten bored of executing it...
People in this episode
Host: Skye Waterson
Guest: Matt Verlaque
Topics covered
- AI tools
- founder growth
- marketing strategies
- business coaching
- pivot chaser trap
Keywords
- growth ceiling
- marketing channel
- AI strategy
- business founders
- coaching
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