How to Sell Something the Market Isn't Ready For
About this episode
Bill and Bryan discuss strategies for selling innovative products in a skeptical market.
Send us Fan Mail Got something genuinely new to sell — and buyers keep lumping it in with every other "revolutionary" pitch they've heard this month? This one's for you. Bill and Bryan work through a real scenario: a friend building software that could transform hospital billing, but can't get CFOs past their skepticism. The fix isn't a better pitch — it's a completely different approach to who you target and how you position the offer. You'll learn how to sort prospects by tolerance for chan...
More episodes of The Advanced Selling Podcast
- It's Not a Skill Problem, It's an Identity Problem
- Stop Blaming Price: Positioning Is Your Problem
- Lessons We've Learned From Those We've Lost
- The People Who Taught Us Everything We Know About Sales
Explore listener stats, chart rankings, contacts and more on the The Advanced Selling Podcast podcast page.