The Fear Factor in Sales

The Fear Factor in Sales

From The Advanced Selling Podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers

May 11, 2026 · 21 min · Episode 884

About this episode

Bill and Bryan explore the role of fear in sales and how to reframe anxiety into a useful tool.

Send us Fan Mail Fear shows up at every stage of a sales career — first calls, big promotions, major presentations, and yes, posting on LinkedIn. In this episode, Bill and Bryan dig into how fear works, why your brain treats a LinkedIn post like a saber-toothed tiger, and how to reframe anxiety into something useful. Plus: what beekeeping taught Bryan about walking into uncomfortable situations, and why the doom-and-gloom crowd is almost always wrong about new technology. The Insi...

People in this episode

Hosts: Bill Caskey, Bryan Neale

Topics covered

  • fear in sales
  • anxiety management
  • LinkedIn posting
  • beekeeping lessons
  • technology perceptions

Keywords

  • sales fear
  • anxiety
  • LinkedIn
  • beekeeping
  • technology

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