
The Fear Factor in Sales
From The Advanced Selling Podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers
May 11, 2026 · 21 min · Episode 884
About this episode
Bill and Bryan explore the role of fear in sales and how to reframe anxiety into a useful tool.
Send us Fan Mail Fear shows up at every stage of a sales career — first calls, big promotions, major presentations, and yes, posting on LinkedIn. In this episode, Bill and Bryan dig into how fear works, why your brain treats a LinkedIn post like a saber-toothed tiger, and how to reframe anxiety into something useful. Plus: what beekeeping taught Bryan about walking into uncomfortable situations, and why the doom-and-gloom crowd is almost always wrong about new technology. The Insi...
People in this episode
Hosts: Bill Caskey, Bryan Neale
Topics covered
- fear in sales
- anxiety management
- LinkedIn posting
- beekeeping lessons
- technology perceptions
Keywords
- sales fear
- anxiety
- beekeeping
- technology
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