Customer Feedback as Business Driver with Katlin Hess, Director of Customer Marketing at G2
About this episode
Katlin Hess discusses transforming customer feedback into a strategic business driver at G2.
In this episode of The Advocacy Channel, we're excited to welcome Katlin Hess, Director of Customer Marketing at G2, who brings a unique perspective from both sides of the customer relationship. Join us as Katlin Hess, Director of Customer Marketing at G2, shares her journey from being a G2 customer to leading their customer marketing efforts. Discover how G2 has transformed customer feedback into a strategic business driver, with 90% of their revenue team actively using customer stories to drive deals forward. Katlin reveals powerful strategies for: Building a searchable AI library of customer proof points that spans case studies, call recordings, and reviews Creating a unified customer communication strategy by auditing and aligning cross-functional touchpoints Measuring the real revenue impact of customer advocacy programs beyond activity metrics Katlin emphasizes that successful customer marketing is all about relationships, both with your customers and internally across teams. Learn how to make customer voice truly heard throughout your organization and turn customer feedback into your most powerful business asset. Connect with us: Send us an email at…
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- Product-Led Advocacy with Ashley Stead
- Breaking Marketing Silos with Yulia Shilkina
- Air Canada Aeroplan Insights with Andrew Noonan
- Launching and Scaling Global Advocacy Programs with Brian Jambor
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