Why Your Customer Reference Program Should Live Under Sales
About this episode
This episode discusses the benefits of placing a customer reference program under Sales, featuring insights from Kara Manfredi and Simon Le-Fevre of Sage Intacct.
Where should your customer reference program live in your organization? While most companies place it under Marketing or Customer Success, Sage Intacct took a different approach by putting it under Sales - with remarkable results. In this episode, we're joined by Kara Manfredi and Simon Le-Fevre from Sage Intacct, who share their journey of transforming a struggling customer reference program into an award-winning revenue driver. They discuss how moving the program under Sales led to: - Faster reference turnaround times - Stronger executive buy-in and budget support - Better sales team adoption and engagement - Direct connection to revenue impact - Improved coordination with marketing initiatives Kara and Simon share practical insights on making this transition, from gaining stakeholder support to measuring success. Whether you're looking to start a reference program or enhance an existing one, this episode offers a fresh perspective on organizational structure that could transform your approach to customer references. Learn how this innovative move helped Sage Intacct win "Customer Marketing Team of the Year" at the Customer Marketing Alliance Awards. For anyone involved in…
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