About this episode

Lee-Ann Johnstone and Jorge Barbosa discuss the challenges and strategies for publishers in the evolving landscape of 2026.

What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers right now, why most of them are flying blind without realising it, and what the ones who are thriving are doing differently. The conversation covers HCU updates, AI overviews cannibalising traffic, the overlooked relationship between affiliate managers and publishers, and w...

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