When Creators and Affiliates Stop Being Different Budget Lines

About this episode

Todd Ulisoe discusses the issues arising from separating affiliate and creator programs in marketing budgets.

What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and creator program sit in separate budget lines with separate managers measured against completely different success metrics, this episode will feel uncomfortably familiar. Todd Ulisoe, Chief Revenue Officer of Nomix Group, has spent 26 years watching brands unknowingly build the same problem into their mark...

People in this episode

Host: Lee-Ann Johnstone

Guest: Todd Ulisoe

Topics covered

• affiliate marketing
• creator economy
• performance marketing
• budget management
• industry challenges

Keywords

• affiliate programs
• creator programs
• marketing metrics
• performance marketing
• industry problems

Mentioned in this episode

Organizations: Nomix Group

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