Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
About this episode
The episode discusses the shift in affiliate marketing towards media buying and AI for user acquisition.
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Business Development at Voluum to discuss how iGaming and affiliate programs are shifting away from single-channel dependency and into a multi-layered acquisition model driven by affiliate media buying strategy, AI, and real-time optimisation. For years, SEO affili...
More episodes of The Affiliate Marketing Podcast
- How AI Localisation is Reshaping Affiliate Growth in the AEO Era
- How AI is Democratising and Personalising Affiliate Program Management
- How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Explore listener stats, chart rankings, contacts and more on the The Affiliate Marketing Podcast podcast page.