Building ADHD-Friendly SOPs for Scalable Growth, With Skye Waterson
From The Agency Profit Podcast by Parakeeto, Marcel Petitpas
January 14, 2026 · 34 min · Episode 215
About this episode
Marcel Petitpas and Skye Waterson discuss creating effective SOPs for agencies, particularly for those with ADHD, to enhance clarity and delegation.
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Skye Waterson, founder of Unconventional Organisation, to explore one of the most frustrating “invisible” problems inside growing agencies: SOPs that get created, filed away, and never used. Drawing from her research background and years of coaching founders with ADHD, Skye breaks down why traditional documentation tends to fail—static, text-heavy processes that drift out of sync with real work and leave the CEO as the fallback for every question. Together, she and Marcel unpack a more practical alternative: visually mapping the business end-to-end, assigning a single DRI to each node, color-coding process health (red/orange/green), and linking every step directly to the SOP so it becomes easy to find and improve. From weekly cadence reviews alongside metrics to using AI to bootstrap checklists and delegation, this episode offers a grounded framework for turning documentation into something that actually drives clarity, stronger delegation, and a business that runs with less founder friction.
People in this episode
Host: Marcel Petitpas
Guest: Skye Waterson
Topics covered
- SOPs
- ADHD
- scalable growth
- documentation
- business processes
- delegation
Keywords
- SOPs
- ADHD-friendly
- scalable growth
- business processes
- documentation
- delegation
- visual mapping
Mentioned in this episode
Organizations: Unconventional Organisation
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