About this episode

Jim Rucinski discusses managing a global digital experience with a minimal team at IFPA.

Jim Rucinski, Solution Engineer at the International Fresh Produce Association, runs IFPA's entire digital experience with a team of two — personalization, content management, and platform support included. He joins Greg Kihlström at Opticon to walk through what a constraint that tight actually forces you to decide. A two-person team changes the question from what to build to what to refuse. Ruckinski on the test he applies when a request lands, and how much of the week is already claimed by maintenance before anything new gets considered. Handing content tools to non-technical colleagues means handing out the ability to break consistency. What had to be standardized inside Optimizely's CMS and Content Marketing Platform before the organization could self-serve without the experience coming apart. "AI" covers both a faster draft and a system that executes on its own — and a lean team can only absorb one of them. How Rucinski separates technology that removes work from technology that adds something new to supervise. About Jim Rucinski Jim Rucinski is the Solutions Engineer at the International Fresh Produce Association (IFPA), where he oversees the evolution of the organization’s…

People in this episode

Host: Greg Kihlström

Guest: Jim Rucinski

Topics covered

• digital experience
• marketing technology
• team management
• content management
• AI in marketing

Keywords

• digital experience
• marketing technology
• AI
• content management
• team dynamics

Mentioned in this episode

Organizations: International Fresh Produce Association, Optimizely, Perficient

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