
Eline Van Der Velden discusses her journey from musical theatre to creating Tilly Norwood, a synthetic AI actress, and the implications for the entertainment industry.
Eline Van Der Velden did musical theatre, then got a master's in physics with plans to work in nuclear fusion, then went back to acting, built a BBC award-winning YouTube comedy series, started a production company, and just four years ago converted it into an AI production company called Particle6. That backstory alone would make for a good Marvel backstory. Then, she created Tilly Norwood. Tilly is a synthetic AI actress, and when Particle6 dropped her into the world, Hollywood reacted in a way it hadn't reacted to digital humans in twenty years of trying — Tupac, Lil Mikayla, Epic's Unreal Engine characters, Magic Leap's Mica, none of them landed the same way. Eline's explanation is simple: Tilly was the first one that looked really real. She arrived at a moment when emotions in the industry were already running high, and she became the lightning rod for everything people feared AI would do to actors and the creative workforce. The conversation goes deep on what it actually takes to build a synthetic performer, where the IP and copyright lines are, why Eline built clear internal AI ethics policy for Particle6, and why Tilly wasn't modelled on any existing actor by design. The…
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