252. Why You Think Alcohol Makes Everything Better

252. Why You Think Alcohol Makes Everything Better

June 19, 2026 · 21 min · Episode 252

About this episode

Patrick Fox explores the connection between sunny weather and the urge to drink, challenging common beliefs about alcohol triggers.

The sun comes out, the temperature rises, and suddenly your brain starts telling you that a cold beer would be nice. Sound familiar? For many men rethinking alcohol, sunny weather can feel like a trigger. But is it really the sunshine that's creating the urge to drink, or is something else going on? In this episode, Patrick explores a simple coaching question that has the power to completely change how you think about triggers: "It's sunny... so what?" Together, we'll unpack the beliefs, meanings and associations that often sit beneath the desire to drink when the weather is nice. You'll discover why the sunshine itself isn't the problem, how your brain learns to connect alcohol with certain experiences, and why many of the things we believe about alcohol are actually stories we've stopped questioning. Patrick also explores: Why sunny weather feels like a trigger for so many people The difference between a fact and a learned belief How alcohol becomes associated with holidays, barbecues, pub gardens and summer memories Why a thought about drinking doesn't mean you're going to drink How fear, panic and FOMO can strengthen old patterns The importance of creating new evidence and…

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Host: Patrick Fox

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