How to Win 54 TV Interviews in 8 Months: Award-Winning PR Strategies with Liz H Kelly
About this episode
Mitch Carson interviews Liz H Kelly about effective PR strategies that led to 54 TV interviews in 8 months.
Getting featured in the media isn't about luck—it's about telling the right story to the right audience at the right time. In this episode of Amazing Authorities, Mitch Carson interviews Liz H Kelly —award-winning publicist, entrepreneur, author, and founder of Goody PR. Liz reveals the proven publicity strategies behind securing 54 television interviews in just 8½ months during the 2024 solar eclipse campaign. She shares how small businesses, authors, and entrepreneurs can create newsworthy stories, leverage AI without sacrificing authenticity, and build a personal brand that consistently attracts media attention. WHAT YOU'LL LEARN: • How Liz's PR campaign secured 54 TV interviews through creative storytelling and targeted media outreach. • Why unique story angles—not advertising budgets—are the key to earning television and media coverage. • How AI is transforming public relations while authentic human storytelling remains essential. • Why SEO, digital content, LinkedIn, and other online platforms are critical for visibility in the AI era. • How Liz turned a 2008 layoff into a successful PR agency serving entrepreneurs, authors, and thought leaders. • Actionable publicity…
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