Rory Vaden: Nobody Got Rich with Multiple Income Streams.
About this episode
Rory Vaden discusses the importance of focusing on one strong revenue stream before diversifying and the common pitfalls founders face in growing their personal brand.
What Every Founder Gets Wrong About Growing a Personal Brand Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger. My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill. In this episode you'll learn what your brand actually is (it's not your logo or your colors), the one-word question that clarifies your entire business, and why the reason you feel busy but stuck has a name: priority dilution. If you've been adding offers and wondering why nothing's gaining traction, this conversation will change how you decide what to say yes to. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. Find the…
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