The Amy Porterfield Show

The Systems Behind a $2.2M Maternity Leave Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend. Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedom-Based Business Method is out now. In this conversation, Natalie walks me through the exact systems she built so her business could run on its own. She also gets honest about the moment she realized her million-dollar business had quietly become a job she couldn't quit. We dig into the alignment audit she has every founder run before touching a funnel, the "one number" that makes revenue predictable, and why she's never been willing to burn out her audience for a sales spike. Natalie pulls back the curtain on all of it, including the Walmart licensing deal she rarely talks about and the exact rhythm her team runs when she's nowhere near her laptop. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to join. High-six-figures is a ceiling for a reason. What got you here stops working here. If you're a female founder earning $500K or more annually and you've already tried it all, what you need next isn't another strategy. It's someone inside your business showing you the way forward. The Milly Club is my private six-month coaching program for women growing toward their first million. Apply here. The Freedom-Based Business Method by Natalie Ellis BossBabe Natalie Ellis on Instagram HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Hitting a million doesn't mean the business is built — Natalie made her first million with one $29 membership and a single webinar funnel, then made the mistake most successful founders make. She stopped doubling down on what was working and chased new offers and channels instead. Crossing a revenue milestone is the signal to deepen what's working, not the permission to take your attention off it. 2️⃣ Predictable revenue starts with knowing your one number — Every business has one metric that drives the rest. Webinar sign-ups, sales calls booked, email opt-ins. Once you know yours and build your daily activities around it, revenue stops spiking and lulling. Most founders are running 40 things at once and tracking none, which is why their months look so different from each other. 3️⃣ Your audience's trust is the asset, and you can't get it back once you burn it — Natalie has crossed $40 million in revenue on under $3 million in ad spend because she's protected that trust at every turn. She's said no to sponsorships and promo pushes that would've spiked short-term cash. Founders who treat their audience like a one-time spike machine end up rebuilding their list every year and wondering why nothing converts.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why Earning More Hasn't Made You Feel Safer You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math. She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting more, and the line that stopped me cold: women who avoid building wealth stay controllable. If you've been avoiding your profit margin or telling yourself you're "just not good with numbers," you need to hear this one. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you’re a female founder and your coaching, course, or membership business is making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. Her First $100K Free Money Personality Quiz Financial Feminist by Tori Dunlap Financial Feminist Podcast Her First $100K Tori's Recommended Credit Cards HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Money Fear Was Cemented by Age 7 — The guilt around wanting more, the urge to look away from your numbers, the feeling that wealth is for other women, all of it is inherited story and social conditioning. Once you can name what you're carrying, you can stop letting it drive your pricing, your launches, and your willingness to charge what you're worth. 2️⃣ It's Not Money That's Stressing You Out. It's Not Knowing. — Tori compares it to driving with no gas gauge. The anxiety isn't because money is hard. It's because you have no idea what's actually happening with it. Look at the numbers, build simple systems, and the constant low-grade dread starts to dissolve. 3️⃣ Women Who Avoid Wealth Stay Controllable — When you don't have money, you can't leave the bad client, the toxic situation, the room that doesn't respect you. Money is the ability to exercise your self-worth. That's the difference between "comfortable" and free. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning. In this episode, I'm walking you through what positioning actually is, how it's different from messaging, and three signals that tell you it's the layer that needs your attention first. By the end, you'll know where the leak in your business actually lives, and you'll have three concrete starting actions to take before your next launch. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. The Milly Club Made to Scale Mastermind HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Positioning Is the Decision Before the Words — Messaging is the words on the page. Positioning is who those words were written for, what stage they’re in, and what exact problem you're solving for them. Get that clear and your copy starts working. Leave it fuzzy and you'll rewrite the sales page ten times and watch the number stay the same. 2️⃣ Clarity Creates Confidence — When you keep softening the language around your price, it shows up as a confidence problem. Specificity in your positioning is what creates the confidence. When the right person reads your offer and sees themselves in the first three sentences, the number stops being something they’re weighing. 3️⃣ A Funnel Can't Fix a Positioning Problem — Every funnel sits on top of one question: who is this offer for, and what exact problem does it solve for them? When positioning hasn't answered that, no email sequence ever will. Fix the layer underneath the funnel before you optimize anything else. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Money Mindset Shift Every Woman Entrepreneur Needs There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second. That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew. We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago. CHAPTERS: 00:00 "Money Truths with Amy Porterfield" 05:39 "Growing Wealth and Money Mindset" 13:42 "Leaving Wall Street and Identity" 19:05 Work Ethic and Efficiency 22:26 "Scaling Up: Hiring Strategically" 28:22 "Leveraging Technology and Lessons" 33:04 "Investing: Money Works for You" 41:43 Redefining Richness and Values 46:21 Why Women Struggle to Celebrate Success 51:56 "Focus on Profitable Ventures" 56:26 "Get Rich, Stay Rich Framework" 01:01:02 "Mastering Life's Biggest Finances" HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale. 2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich. 3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt. RESOURCES MENTIONED IN THIS EPISODE: Well Endowed by Vivian Tu (available wherever books are sold) Ask Dolly ManyChat Follow Vivian Tu (Your Rich BFF) on Instagram MORE FROM ME Follow me on Instagram @amyporterfield You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Visibility Shift That Can Fast-Track Your Business Growth I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube. After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters. In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions. 2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want. 3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube. RESOURCES MENTIONED IN THIS EPISODE: Riverside Opus Clip You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. CHAPTERS 00:00 – Why Audio Alone Isn’t Enough Anymore 01:00 – My Longtime Resistance to Video (And Why It Worked… Until It Didn’t) 02:55 – The Discoverability Wake-Up Call That Changed Everything 04:00 – Getting Clear on 2026 Goals (And Doing What It Takes) 06:20 – Why Personal Preference Can’t Limit Your Impact 07:55 – Who This YouTube Shift Is Really For 08:45 – The Hard Truth About Podcast Growth Today 10:15 – Why YouTube Wins at Search and Discovery 11:05 – When Your Platforms Don’t Match How People Search 12:05 – Even Successful Businesses Have Weak Spots 13:10 – Video Is Work… But Staying Invisible Is Worse 14:05 – How YouTube Shorts Accelerate Growth 15:10 – Shorts Don’t Replace Deep Content — They Feed It 16:05 – Do People Actually Watch Podcast Videos? 17:20 – Using YouTube to Grow a Podcast (Not Replace It) 18:45 – Why Discoverability Is the Real Strategy 19:10 – Video Feels Heavy — Here’s the Reframe 20:05 – Video Isn’t Harder Than Audio. It’s Just New. 21:00 – How I Originally Built My Business With Simple YouTube Videos 22:40 – The Regret of Not Staying Consistent on YouTube 23:55 – Don’t Make This Mistake If You’re Earlier in Business 24:05 – Your Simple, No-Excuses Video Setup 25:40 – What Actually Matters More Than Production Value 27:05 – Consistency Beats Fancy Equipment Every Time 28:10 – Why Public Commitment Creates Follow-Through 29:00 – How Recording Video First Simplifies Everything 30:10 – Turning One Video Into 20 Content Assets 31:00 – Using Clippers and AI Tools to Repurpose Faster 31:45 – Video Is an Investment in Being Found 32:55 – Visibility Beats Vanity Metrics 33:20 – The Reframe That Makes Video Worth It 33:55 – My Challenge to You (And What I’m Doing Next) MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Design Intentional Self-Learning That Actually Sticks Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum. At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it matters right now, and how you’re going to approach it in a way that fits your real life. In this episode, I’m sharing how I took the traditional, academic version of a personal curriculum and reimagined it into something relaxed, supportive, and actually enjoyable. I’ll walk you through the simple quarterly framework I’m using, the three categories I chose for myself, and how you can create your own without pressure, guilt, or overwhelm. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Intentional Learning Beats Random Consumption – A personal curriculum gives your learning direction. Instead of dabbling in everything, you choose a focused timeframe, clear categories, and meaningful topics so your growth actually moves you forward. 2️⃣ Quarterly Curriculums Create Focus Without Pressure – Monthly plans can feel rushed and yearly plans can feel overwhelming. A 90-day personal curriculum gives you structure, flexibility, and a natural reset point to reassess what’s working. 3️⃣ Your Curriculum Should Support Your Future Self – The most powerful learning is aligned with who you’re becoming. When you choose topics that move you closer to your future self, personal growth feels exciting instead of exhausting. CHAPTERS: 00:00 Personal Curriculum: Intentional Self-Learning 05:32 Start Your 90-Day Focus 06:51 Future Self One-Sheet Guide 10:34 Simple Personal Growth Plan 13:44 Exploring Unseen Perspectives 17:17 Quarterly Coaching Goals Revealed 19:37 Seeking Coaching Podcast Recommendations 24:48 Curiosity-Driven Learning Matters 27:10 Creating My Own Journaling System 29:47 Organized Life with Planners 34:02 Designing Your Personal Curriculum 36:19 Assign Learning Inputs 39:41 Designing Your Personal Curriculum RESOURCES MENTIONED IN THIS EPISODE: AI Prompt to Design Your Future Self AI Prompt to Create Your Personal Curriculum The Coaching Habit by Michael Bungay Stanier Dear Gabby Podcast by Gabby Bernstein Full Focus Planner Cloth & Paper Notion Watch this episode on YouTube Connect with the wonderful Nancy Levin, Levin Life Coach Academy MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Know If You’ve Earned Your Next Big Move I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program. That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million. In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward. 2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet. 3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more. Chapters: 00:00 – The Announcement That Changes Everything 01:34 – This Isn’t About Walking Away 02:21 – The Moment I Knew It Was Time 04:21 – The Two Types of Business Pivots 05:26 – What an Earned Elevation Really Means 06:34 – The Questions You Must Ask Before Pivoting 08:38 – Are You Willing to Let Go of “Good”? 11:07 – Why Most People Pivot Too Early 12:37 – You’re Worthy Without Earning It 13:39 – What Earning Your Elevation Looks Like 15:24 – Why I’m Stepping Into Deeper Work 17:03 – What I’m Launching Next 18:21 – Is This Impulse or Alignment? 19:09 – Picture Yourself One Year From Now 20:08 – Final Permission Slip RESOURCES MENTIONED IN THIS EPISODE: Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here: MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!