Start Your Black Friday Planning Now
About this episode
Amy Porterfield discusses how to effectively plan for Black Friday promotions using existing offers to generate revenue.
How to Run a Promo With Something You've Already Built You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later. You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging and your pricing before you write a single email. This can close a revenue gap before December 31. Last year my team sold a planning session at $197 with a $47 add-on, and we shut it off the Wednesday before Black Friday on purpose. Both reasons are in here, along with the one decision I'd take back. RESOURCES MENTIONED IN THIS EPISODE: You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training…
More episodes of The Amy Porterfield Show
- Nedra Glover Tawwab: Stop Doing Work That's Not Yours
- Stop Handing Your Next Hire a To-Do List
- Jam Gamble: How to Stop Replaying What You Said
- The Hire That Buys Back Your Time
- Ashley Brock: $380 a Month Isn't Enough for Ads
- Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke
Explore listener stats, chart rankings, contacts and more on the The Amy Porterfield Show podcast page.