The R7 Christian Marketing Podcast: Barbara Carneiro – Revealing Your Brand’s True Identity

About this episode

Barbara Carneiro discusses four essential questions that help Christian organizations articulate their unique identity.

Brand strategist Barbara Carneiro shares her four essential questions that help Christian organizations discover and articulate what makes them truly unique after 20 years working across 7 countries. Quick Answer: Start With Four Questions. Barbara has discovered that every Christian organization has something special but struggles to articulate it. Her solution: Four essential questions that force you to look both at yourself and your audience: What do you commit to do? What do you refuse to do? What is the greatest lie you silence? What is the greatest truth you want them to believe?

People in this episode

Host: M is Good

Guest: Barbara Carneiro

Topics covered

• brand strategy
• Christian marketing
• organizational identity
• communication
• audience engagement

Keywords

• brand identity
• Christian organizations
• marketing strategy
• audience
• communication

Mentioned in this episode

Organizations: Christian organizations

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