The R7 Christian Marketing Podcast: Phil Cooke – Should Christians Lead With Faith or Skill?

About this episode

Dr. Phil Cooke discusses the importance of leading with skill over faith for Christian entrepreneurs in secular environments.

Should Christians Lead With Faith or Skill? Media legend Dr. Phil Cooke reveals why Christian entrepreneurs should lead with excellence, not testimony. Learn how skill opens more doors than broadcasting your beliefs in hostile cultures. Phil, a media producer with 30+ years consulting major Christian ministries, advises: "Don't lead with your testimony. Don't lead with your faith. Lead with your skill." Excellence in your craft earns respect that opens doors for natural faith conversations, while leading with faith often closes those same doors in secular environments.

People in this episode

Host: M is Good

Guest: Dr. Phil Cooke

Topics covered

• Christian entrepreneurship
• faith vs skill
• excellence in craft
• media production
• natural faith conversations

Keywords

• Christian marketing
• entrepreneurship
• media
• skill
• faith
• excellence

Mentioned in this episode

Organizations: Christian ministries

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