What Does It Take to Keep Art Basel on Top?
About this episode
The episode discusses the dynamics and significance of Art Basel, featuring insights from CEO Noah Horowitz.
This week the art world descends on Basel, a Swiss city on the Rhine River, where the latest edition of the world's most important modern and contemporary art fair is taking place. We're talking about Art Basel, of course. Its 290 exhibitors include all the top galleries of the world. It's a place where you can see and buy museum-quality Picassos and Warhols next to still-wet-paint by emerging artists, though there's not as many of those lately. Major collectors like Don and Mera Rubell are there, and so are celebrities like Kanye West and James Franco. At the center of it all is Noah Horowitz, who has been CEO of Art Basel since 2022. Noah and senior writer, Katya Kazakina, have known each other for years, throughout which he has stood at the helm of various art fairs, starting with the first online art fair called VIP in 2010. In 2011 he became the executive director of the Armory Show in New York and remained in that role for almost four years until 2015. He then advanced to Art Basel, becoming its head of the Americas, which put him in charge of Art Basel Miami Beach, the largest contemporary art fair in the United States. In 2021 Sotheby's hired Noah to lead the gallery and…
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