Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

About this episode

This episode discusses the importance of following basic business fundamentals in art selling, particularly focusing on the upcoming Mother's Day holiday.

Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now. A buddy of mine sold thousands of photo books. Last week he texted me: "Sold two pieces for $65,000." Where did those customers come from? They bought books first. It's not some secret. It's just the rules of business. Nothing new under the sun. In this episode: Why "nothing new under the sun" is the most important business lesson artists ignore The difference between being an artist and having an art business The art-selling holiday calendar and why every holiday applies to you How Target's end-cap strategy is your playbook for selling art year-round Why Mother's Day matters even if you don't sell "mom art" The fishing analogy, the blackjack analogy, and the self-excuse trap Mother's Day is 25 days away. The fish are biting. Are your lines in the water? Related episodes: What Are the Biggest Art Selling Times of Year? The Next Big Art Selling Holiday: Mother's…

People in this episode

Host: Art Storefronts

Topics covered

• art selling
• business fundamentals
• holiday marketing
• Mother's Day
• sales strategies

Keywords

• art selling
• business rules
• holiday calendar
• sales strategies
• Mother's Day

Mentioned in this episode

Books & works: photo books

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