Why Your Website Will Still Be Working in 2055

About this episode

This episode discusses the enduring importance of having a personal website and foundational marketing strategies for artists in the face of changing market conditions.

There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can tell in their sleep — just the same panicked question every week: what do I do on social media? I want to tell you about them before you become one of them. There's still time. That's the whole point of this episode. The macro is brutal — Iran, gas, frozen real estate, no photography demand, AI panic. That panic is real. But on a 30-year horizon? It's noise. The basics in 2013 are the basics in 2026 are the basics in 2055. Build on the part that doesn't move. In this episode: The 78-year-old artist still asking the question — and the version of you that's still mid-vine Why the macro doesn't matter on a 30-year horizon (the real estate parallel) The trinity of what's not changing: attention, business ownership, the basics The Six Basics — the list nobody wants to hear #1: A website you own — storefront, not brochure. Plus the SEO foundation: own your name before the next paradigm decides who's allowed in. #2: Print on Demand — sell what you don't have in stock. Unlocks the full pricing range. #3: Capture email…

People in this episode

Host: Art Storefronts

Topics covered

• website importance
• long-term planning
• art marketing
• business ownership
• email marketing
• social media strategy

Keywords

• website
• email list
• social media
• art marketing
• print on demand
• SEO
• business ownership

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