
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
From The Art of Online Business by Kwadwo [QUĀY.jo] Sampany-Kessie
April 6, 2026 · 53 min
About this episode
The episode explores Michelle Knight's $27 funnel that achieved a 2.5 ROAS on Facebook and Instagram Ads.
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when ...
People in this episode
Host: Kwadwo Sampany-Kessie
Guest: Michelle Knight
Topics covered
- funnel marketing
- Facebook Ads
- Instagram Ads
- storytelling
- ROAS
- conversion rates
Keywords
- funnel
- ROAS
- Facebook Ads
- Instagram Ads
- storytelling
- conversion
- upsells
Mentioned in this episode
Organizations: Meta, The Art of Online Business
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