Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads

Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads

From The Art of Online Business by Kwadwo [QUĀY.jo] Sampany-Kessie

April 6, 2026 · 53 min

About this episode

The episode explores Michelle Knight's $27 funnel that achieved a 2.5 ROAS on Facebook and Instagram Ads.

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when ...

People in this episode

Host: Kwadwo Sampany-Kessie

Guest: Michelle Knight

Topics covered

  • funnel marketing
  • Facebook Ads
  • Instagram Ads
  • storytelling
  • ROAS
  • conversion rates

Keywords

  • funnel
  • ROAS
  • Facebook Ads
  • Instagram Ads
  • storytelling
  • conversion
  • upsells

Mentioned in this episode

Organizations: Meta, The Art of Online Business

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