Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting

About this episode

The episode discusses strategies to manage rising lead costs in Facebook and Instagram ads by analyzing past data and improving messaging.

Lead costs on your Facebook and Instagram ads starting to creep up? ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You’ll hear how looking for patterns in your winning ads—and improving the message bef...

People in this episode

Host: Kwadwo [QUĀY.jo] Sampany-Kessie

Topics covered

• Facebook Ads
• Instagram Ads
• Lead Costs
• Ad Management
• Creative Testing

Keywords

• lead costs
• Facebook ads
• Instagram ads
• ad management
• creative tests
• messaging
• troubleshooting

Mentioned in this episode

Organizations: Facebook, Instagram

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