How To Be a Great Spokesperson for Your Small Business with Theresa Miller – Author and Media Trainer
About this episode
This episode features Theresa Miller discussing how small business owners can improve their communication skills and effectively present their business.
Join the waitlist for The Australian Small Business Show Club by clicking here. If you've ever wondered how to become a more confident speaker, pitch your business more effectively, or handle media interviews with confidence, this episode is for you. Hello and welcome to this week's episode of The Australian Small Business Show. In this episode we are joined by Theresa Miller, media and presentation skills trainer, former television journalist, and author of Speak Up: How to Be a Successful Presenter and Media Spokesperson . We explore why communication is one of the most valuable skills an Australian small business owner can develop, whether you're speaking to a potential client, presenting to your team, appearing on a podcast, or responding to media enquiries. We discuss the common challenges business owners face when talking about their work, including the "curse of knowledge" that can make it difficult to explain what you do in a clear and relatable way. We also unpack the importance of using plain English, focusing on the benefits you deliver for customers, and tailoring your message to suit your audience. If you've been asking yourself, "How do I explain what my business…
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