#228: Demand Generation vs Lead Generation (Why Most Teams Get It Wrong) Plus 2026 demand gen strategy

About this episode

This episode discusses the critical differences between demand generation and lead generation, highlighting common misconceptions and strategies for effective marketing.

Most B2B marketers think demand generation and lead generation are the same thing. They’re not. And confusing the two is exactly why your pipeline isn’t growing. In this episode, we break down the real difference between demand generation vs lead generation — and why most teams are stuck running a system that creates activity, not revenue. We walk through the 5 BE’s Framework and show how to shift from chasing leads to building real demand in your market. Tune in and learn: → Why lead generation breaks at scale → How demand generation actually builds pipeline → What most teams get wrong about the 95/5 rule If you’re under pressure to generate more leads but know something isn’t working, this will change how you approach marketing. ----------------------------------------------------- 🔗 Links + CTAs ----------------------------------------------------- 🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course 🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school 💼 Need help generating demand for your B2B business? https://theb2bplaybook.com/demand-generation-agency…

People in this episode

Hosts: Kevin Chen, George Coudounaris

Topics covered

• demand generation
• lead generation
• B2B marketing
• pipeline growth
• marketing strategy

Keywords

• demand generation
• lead generation
• B2B marketing
• pipeline
• 95/5 rule
• marketing strategy
• revenue growth

Mentioned in this episode

Organizations: B2B Playbook

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