The B2B Playbook
by Kevin Chen & George Coudounaris
Is this your podcast?Kevin Chen and George Coudounaris are digital marketing professionals recognized for their expertise in business-to-business (B2B) marketing strategies. They leverage their extensive experience to guide entrepreneurs and businesses in optim…
Insights from recent episode analysis
Audience Interest
- B2B marketing strategies
- digital marketing insights
Podcast Focus
- B2B sales strategies
- marketing effectiveness
Publishing Consistency
- 240 episodes released
- active for 4 years
Platform Reach
- available on TuneIn
- available on Castbox
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇬🇧GB · Marketing#30100K to 300K
- 🇩🇰DK · Marketing#200500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
50K to 152K🎙 ~2x weekly·240 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
101K to 303K🇬🇧99%🇩🇰1% - Active Followers
Loyal subscribers who consistently listen
30K to 91K1.7K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 21 epsHosts
Recent guests
Recent episodes
#238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad)
Jul 19, 2026
55m 25s
#237: How to Master B2B Marketing & Demand Generation in 2026 and 2027
Jul 12, 2026
34m 53s
#236: SEO & AEO Strategy to Drive Pipeline in 90 Days - Sam Dunning
Jun 28, 2026
50m 53s
#235: Why Your B2B marketing Measurement Is Broken and can A.I. help?
Jun 22, 2026
28m 29s
#234: How to Use Partnerships to Scale (B2B Partnership Strategy) - Bryan Williams
Jun 15, 2026
36m 04s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 7/19/26 | RevOpsAI in business+4 | Pasha Irshad | — | — | RevOpsAI+7 | — | 55m 25s | ||
| 7/12/26 | B2B marketingdemand generation+4 | — | — | — | B2B marketingdemand generation+5 | — | 34m 53s | ||
| 6/28/26 | B2B SEOAI search+4 | Sam Dunning | ChatGPTClaude+3 | — | B2B marketingSEO strategy+5 | — | 50m 53s | ||
| 6/22/26 | B2B marketingmeasurement+4 | — | AIClaude | — | B2B marketingAI analytics+5 | — | 28m 29s | ||
| 6/15/26 | B2B partnershipsrevenue generation+4 | Bryan Williams | Hockey Stick Advisory | — | B2B marketingpartnership strategy+5 | — | 36m 04s | ||
| 6/11/26 | B2B marketingattribution+3 | — | — | — | B2B marketingattribution+5 | — | 31m 32s | ||
| 5/31/26 | demand generationLinkedIn ads+4 | — | LinkedInB2B Playbook+3 | — | demand generationLinkedIn ads+5 | — | 40m 20s | ||
| 5/24/26 | YouTube marketingB2B strategies+3 | Samu Kovács | The B2B PlaybookLinkedIn+3 | — | B2B marketingYouTube strategy+3 | — | 54m 19s | ||
| 5/17/26 | revenue enablementsales strategy+4 | Georgia WatsonAdem Manderovic | IBM | — | sales enablementrevenue generation+4 | — | 57m 30s | ||
| 5/12/26 | B2B marketingbrand measurement+3 | — | B2B Playbook | — | brand impactleading indicators+3 | — | 28m 52s | ||
| 4/30/26 | demand generationlead generation+3 | — | B2B Playbook | — | demand generationlead generation+5 | — | 1h 04m 56s | ||
| 4/23/26 | AI visibilityAEO vs SEO+5 | — | Bing | — | AI searchB2B marketing+8 | — | 32m 34s | ||
| 4/16/26 | B2B salesmarketing methodologies+4 | Kieran Longhurst | The B2B Playbook | — | B2B salesmarketing+5 | — | 1h 20m 32s | ||
| 4/8/26 | Account-Based MarketingB2B Marketing Strategy+4 | — | B2BABM+2 | — | Account-Based MarketingB2B+5 | — | 30m 51s | ||
| 4/1/26 | LinkedIn AdsB2B marketing+3 | — | LinkedInB2B agency+2 | — | LinkedIn AdsB2B marketing+3 | — | 20m 37s | ||
| 3/22/26 | B2B marketingChatGPT ads+4 | — | ChatGPTOpenAI | — | B2B marketingChatGPT ads+8 | — | 32m 27s | ||
| 3/8/26 | B2B2C marketingpartnerships+3 | Alex Bedwani | PetsOnMeinsurance | — | B2B2Cmarketing strategy+4 | — | 47m 35s | ||
| 3/2/26 | brand marketingB2B growth+3 | Matt Maynard | Asana | — | brand budgetperformance-obsessed+5 | — | 52m 35s | ||
| 2/22/26 | B2B partnershipsgrowth strategies+4 | — | The B2B Playbook | — | B2B partnershipsgrowth opportunity+5 | — | 34m 42s | ||
| 2/15/26 | sales forecastsrevenue enablement+3 | Phil Cleary | SalesforceRevenue Enablement Society | — | sales forecastsrevenue enablement+5 | — | 1h 07m 18s | ||
| 2/8/26 | B2B marketinghumor in marketing+4 | Luke Winter | Deadpan | — | B2B marketinghumor+6 | — | 45m 44s |
Showing 21 of 21
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Kevin Chen and George Coudounaris are digital marketing professionals recognized for their expertise in business-to-business (B2B) marketing strategies. They leverage their extensive experience to guide entrepreneurs and businesses in optimizing their online growth and marketing efforts. "The B2B Playbook" distinguishes itself by offering practical insights and actionable strategies specifically tailored for B2B sales. The podcast covers a wide range of topics, including digital marketing, entrepreneurship, and effective business practices, featuring tips, tricks, and templates from their upcoming playbook, along with interviews from industry successes. The show appeals to entrepreneurs and business professionals seeking clarity in their B2B efforts. Listeners benefit from the hosts' trials and successes, gaining valuable knowledge that helps them navigate challenges and enhance their business strategies effectively.
By the numbers
- Total followers: 1.7K
- Total plays: 73K
- Total reviews: 3
Platforms
TuneIn
- Followers: 1
Castbox
- Followers: 20
- Plays: 622
YouTube
- Subscribers: 1.6K
- Views: 73K
- Videos: 443
Podcast App
- Followers: 3
- Reviews: 3
Podcast Republic
- Followers: 1
Audience
adults, family, professionals
Key insights
What the show covers
- B2B sales strategies
- marketing effectiveness
- industry expert interviews
- practical business advice
Audience interests
- B2B marketing strategies
- digital marketing insights
- entrepreneurship tips
- business growth techniques
Platform reach
- available on TuneIn
- available on Castbox
- available on YouTube
- available on Podcast Republic
Publishing consistency
- 240 episodes released
- active for 4 years
- weekly episode cadence
- consistent content delivery
Chart history for The B2B Playbook
Peaked at #30 in United Kingdom, currently #30 in United Kingdom.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United Kingdom | — | #30 | #30 | — |
| Denmark | — | #200 | #200 | — |
Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.