Ep. 87: Jenny Rae Swan: Ten Years of Flowers, Failures, and Finding Joy
About this episode
Jenny Rae Swan shares her journey from grief to becoming a successful flower farmer, emphasizing the importance of starting without a perfect plan.
Some of the best flower farming stories start with a moment that changes everything. For Jenny Rae Swan, it was losing her mother at a young age and realizing that the only place she felt truly at peace was in a garden. That grief, paired with a wild amount of courage, led her to quit a stable career in higher education, rent a small plot on a local blueberry farm, and start growing flowers with no land of her own and very little money. She told everyone she knew she was going to be a flower farmer. Most of them thought she was out of her mind. Ten years later, Flower Well is an ever-evolving operation with multiple acres, a dedicated team of women, a thriving wholesale business, a wedding design studio, dahlia tuber sales, holiday wreath classes, and a garden-inspired design style that's earned her a reputation for movement, texture, and color. Jenny Rae is proof that you don't need to have it all figured out to start. You just need to start. Key Takeaways * You don't need land, money, or a perfect plan to begin. Jenny Rae started on a rented plot with savings from selling antiques on Etsy. * Telling people your dream out loud builds accountability. Jenny Rae told everyone she…
More episodes of The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
- Ep.93: Should Flower Farmers Be Using AI?
- Ep. 92: Growing Tulips & Dahlias in Holland with FAM Flower Farm
- Episode 91: Dahlia Hybridizing with Kristine Albrecht of Santa Cruz Dahlias
- Ep. 90: Sarah Raven, The Woman Who Changed How We Grow Flowers
- Ep. 89: Flower Farming in Australia's Barossa Valley with Katie Arena
- Ep. 88: Farming as Meditation: What Mindfulness Taught Chelsea Willis About Growing Flowers
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