Ep. 89: Flower Farming in Australia's Barossa Valley with Katie Arena
About this episode
Katie Arena shares her journey of building Little Lyndoch Flower Farm in Australia's Barossa Valley with her husband Rob, focusing on crop selection and authentic marketing.
She started with zero qualifications, a personal trainer husband, and six dahlia tubers from the hardware store. Now Katie and her husband Rob run Little Lyndoch Flower Farm in Australia's Barossa Valley, growing just three crops on under an acre, and building a business that actually brings them joy. In this episode, Katie shares how they sold everything during COVID to fund the farm, why growing fewer crops made them more profitable, and what it really looks like to build something from the ground up with your partner. What you'll hear in today's episode: * Why Katie and Rob narrowed their entire farm down to just three crops, and how that one decision changed everything * The story of Uncle Lucky's greenhouse and how six dahlias became 3,500 * How they figured out outsourcing when they couldn't keep wearing all the hats * Katie's honest take on marketing, showing up authentically, and why the quick 3-second reel always outperforms the one that took 2 hours Resources & Links Mentioned * Little Lyndoch Flower Farm: littlelyndochflowerfarm.com.au [https://www.littlelyndochflowerfarm.com.au/] * Instagram: @littlelyndochflowerfarm…
More episodes of The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
- Ep.93: Should Flower Farmers Be Using AI?
- Ep. 92: Growing Tulips & Dahlias in Holland with FAM Flower Farm
- Episode 91: Dahlia Hybridizing with Kristine Albrecht of Santa Cruz Dahlias
- Ep. 90: Sarah Raven, The Woman Who Changed How We Grow Flowers
- Ep. 88: Farming as Meditation: What Mindfulness Taught Chelsea Willis About Growing Flowers
- Ep. 87: Jenny Rae Swan: Ten Years of Flowers, Failures, and Finding Joy
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