How to Grow Without Losing Yourself | Brooki
From The Balance Theory by Erika De Pellegrin
March 8, 2026 · 1h 23m
About this episode
Brooki shares her journey from a small bakery to raising $25 million in venture capital while discussing the importance of identity and personal growth amidst success.
From making just $300 a day in her early bakery days to raising $25 million in venture capital and expanding from local to global, this growth story is extraordinary. But this conversation isn’t just about numbers. It’s about what happens when success comes fast. In this episode of The Balance Theory, I’m joined by Brooki, founder of Brooki Bakehouse, for her first ever podcast interview. We talk about the identity work that needs to happen before growth, the trade-offs that come with scaling a business publicly, and how to build something big without losing who you are. Because success doesn’t build your character, it reveals it. In this episode, we unpack: * How Brooki went from $300 days to raising $25M+ * The single decision that changed the trajectory of her business * What it really felt like when everything started snowballing * The reality of building a brand in public * How she handles scrutiny and criticism * The trade-offs of growing a global business while raising young children * Why becoming a mum became her superpower, not a setback * How to grow without losing yourself * Why you need to build yourself before you build success If you’re ambitious, building…
People in this episode
Host: Erika De Pellegrin
Guest: Brooki
Topics covered
- business growth
- identity
- scaling
- success
- parenthood
- entrepreneurship
Keywords
- venture capital
- business scaling
- identity work
- entrepreneurial journey
- parenting
- success
- personal growth
Mentioned in this episode
Organizations: Brooki Bakehouse
More episodes of The Balance Theory
- You're 55 Minutes Away From NEVER Feeling Behind With Money Again (Money Expert REVEALS All!) · June 7, 2026 · 56 min
- Everything You're Consuming Is Making You Less of Yourself (Here's What You Can Do) | Mo Gawdat · May 31, 2026 · 1h 55m
- The Stress Advice That Actually Changed My Life | Alice Law · May 24, 2026 · 1h 0m
- How to Build Unshakable Belief Before Success Shows Up | Anam Khalid · May 17, 2026 · 1h 3m
- How to Brainwash Yourself Into Becoming the 1% | Honia Kader · May 10, 2026 · 56 min
- Stop Just "Going Through" Life & Start FEELING It Again! | Dr Louise Lambert · May 3, 2026 · 57 min
Explore listener stats, chart rankings, contacts and more on the The Balance Theory podcast page.