About this episode

Brooki shares her journey from a small bakery to raising $25 million in venture capital while discussing the importance of identity and personal growth amidst success.

From making just $300 a day in her early bakery days to raising $25 million in venture capital and expanding from local to global, this growth story is extraordinary. But this conversation isn’t just about numbers. It’s about what happens when success comes fast. In this episode of The Balance Theory, I’m joined by Brooki, founder of Brooki Bakehouse, for her first ever podcast interview. We talk about the identity work that needs to happen before growth, the trade-offs that come with scaling a business publicly, and how to build something big without losing who you are. Because success doesn’t build your character, it reveals it. In this episode, we unpack: * How Brooki went from $300 days to raising $25M+ * The single decision that changed the trajectory of her business * What it really felt like when everything started snowballing * The reality of building a brand in public * How she handles scrutiny and criticism * The trade-offs of growing a global business while raising young children * Why becoming a mum became her superpower, not a setback * How to grow without losing yourself * Why you need to build yourself before you build success If you’re ambitious, building…

People in this episode

Host: Erika De Pellegrin

Guest: Brooki

Topics covered

• business growth
• identity
• scaling
• success
• parenthood
• entrepreneurship

Keywords

• venture capital
• business scaling
• identity work
• entrepreneurial journey
• parenting
• success
• personal growth

Mentioned in this episode

Organizations: Brooki Bakehouse

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