Reinventing Blood Testing for Better Patient Experience with Web Golinkin, President at Babson Diagnostics

About this episode

Web Golinkin discusses how Babson Diagnostics is transforming blood testing to enhance patient experience and healthcare outcomes.

What if the biggest barrier to better healthcare outcomes is… the blood draw itself? In this episode, Web Golinkin, President at Babson Diagnostics, discusses how his company is reinventing blood testing with a patient-friendly, fingertip-based system. He explains why traditional venipuncture drives anxiety and non-adherence, and how BetterWay improves both experience and outcomes. He also shares how automation and simplified workflows reduce operational burden and expand access points for care. Finally, he explores why patient experience is becoming the key competitive differentiator in ambulatory healthcare. Tune in to learn how rethinking a decades-old process could unlock better care, better business, and better patient engagement.

People in this episode

Guest: Web Golinkin

Topics covered

• blood testing
• patient experience
• healthcare outcomes
• automation
• venipuncture
• patient engagement

Keywords

• blood draw
• fingertip-based system
• anxiety
• non-adherence
• BetterWay
• operational burden
• access points
• ambulatory healthcare

Mentioned in this episode

Organizations: Babson Diagnostics

More episodes of The Beat

• Trust, Verify, Repeat: Securing Healthcare in the Age of AI Voices · June 10, 2026 · 23 min
• How Digital Driver's Licenses Are About to Transform Healthcare Identity Verification · June 8, 2026 · 25 min
• Security vs. Convenience: Can Healthcare Have Both? · May 27, 2026 · 20 min
• Rethinking Network Defense in Healthcare · May 13, 2026 · 24 min
• Hart Helps Change Data Chaos to Data Clarity in Healthcare · May 11, 2026 · 24 min
• How MyFitnessPal Is Using AI to Transform Global Nutrition · May 7, 2026 · 20 min