
Keith Wasserman discusses strategies for scaling businesses and navigating market challenges in the real estate sector.
Richard McGirr talks with Keith about scaling teams, paying for top-tier talent, and tightening internal controls so the business stays lean but not blind. He explains why self-storage has worked for him, why mobile home parks were attractive but hard to scale, and how his firm approaches 1031 exchange money, tenant-in-common structures, and investor communication in a tougher fundraising environment. This episode matters because the old playbook no longer works. In a market where the gap between winners and losers keeps widening, operators who understand capital, patience, and asset quality have a major edge. Keith’s perspective is especially valuable if you are navigating a downturn, sitting on dry powder, or trying to decide whether to hold, sell, or move up in quality. Keith Wasserman Co-Founder & Managing Partner of Gelt Ventures Based in: Los Angeles Metropolitan Area Where to find them: https://www.linkedin.com/in/kewasserman https://www.geltventurepartners.com/ For more information, visit https://superhuman.com/. Podcast production done by Outlier Audio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Host: Richard McGirr
Guest: Keith Wasserman
Organizations: Gelt Ventures, Outlier Audio, superhuman.com, megaphone.fm
Places: Los Angeles Metropolitan Area
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