👑 “It’s a G thang” — Gucci’s fake myth. The Big Mac Index’s winner. Grand Theft Auto’s super-trailer. +Influencer University

👑 “It’s a G thang” — Gucci’s fake myth. The Big Mac Index’s winner. Grand Theft Auto’s super-trailer. +Influencer University

August 31, 2026 · 27 min

About this episode

The episode discusses Gucci's luxury comeback myth, the Big Mac Index, Grand Theft Auto's new developments, and the rise of influencer degrees.

Gucci’s luxury comeback is based on a made-up myth… and we got the receipts. The Big Mac Index reveals you have more money than you think… but in the wrong place. Grand Theft Auto is the biggest video game in history… so they invented a new thing. Plus, say hello to the $142K Influencer Degree… It’s the new Back-to-School move. $PPRUY $MCD $TTWO Grab your Tickets to the IPO Tour: Our In-Person Offering San Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BD Boston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhup Seattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets NEWSLETTER: https://tboypod.com/newsletter   OUR 2ND SHOW: Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ NEW LISTENERS Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6 GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts   SOCIALS: Instagram…

People in this episode

Hosts: Nick Martell, Jack Crivici-Kramer

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Mentioned in this episode

Organizations: Gucci, Big Mac Index, Grand Theft Auto, Influencer University

Places: San Francisco, Boston, Seattle

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