Ep. 204: Fixing the blind spots in sports betting marketing w/ Allan Stone from Intelitics

About this episode

Allan Stone discusses the challenges and opportunities in sports betting marketing, focusing on the importance of marketing intelligence and real-time data.

Ep. 204 features Allan Stone, CEO & Co-Founder of Intelitics, a marketing intelligence platform helping betting and iGaming companies better understand the true impact of their marketing spend and optimize performance across the full player lifecycle.Hear them discuss: Allan’s journey into betting, from online poker to affiliates and founding Intelitics The origin story of Intelitics and the gap in marketing intelligence within real money gaming How shifting consumer behavior (desktop → mobile) reshaped marketing opportunities in the industry What “marketing intelligence” really means and how it connects spend to actual revenue outcomes Why traditional metrics like deposits or FTDs aren’t enough to measure true ROI The complexity of attribution across channels, affiliates, and player behavior How operators can use real-time data to optimize acquisition, retention, and reactivation The impact of AI on SaaS models and changing expectations around pricing and value Why betting companies need purpose-built, vertical-specific technology to solve deep industry problems The evolving marketing mix in 2026, including opportunities in underutilized channels like Yahoo and Reddit Key…

People in this episode

Guest: Allan Stone

Topics covered

• sports betting marketing
• marketing intelligence
• consumer behavior
• attribution complexity
• AI in SaaS
• marketing strategies

Keywords

• sports betting
• marketing intelligence
• real money gaming
• consumer behavior
• attribution
• AI
• SaaS
• marketing strategies

Mentioned in this episode

Organizations: Intelitics, SBC Americas

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