Ep. 207: Transforming traditional raffles into a B2B retention tool w/ Yaniv Spielberg from LuckyDraw
About this episode
Yaniv Spielberg discusses transforming traditional raffles into a modern B2B retention tool with LuckyDraw.
Ep. 207 features Yaniv Spielberg, founder of LuckyDraw, a B2B platform bringing prize draws and raffles into the modern gaming ecosystem. Hear them discuss: Yaniv’s journey from lottery businesses to building and scaling Bragg Gaming Group into a public company listed on the NASDAQ and TSX The origins of LuckyDraw and identifying the gap in raffle-based gaming despite its global resurgence How prize draws work, including raffles, instant wins, and scratch cards, and why they offer more flexibility than traditional betting products Positioning prize draws as a horizontal layer across sportsbooks and casinos for acquisition, retention, and engagement Early traction, including launching with a first operator via aggregator integrations and initial use cases like reactivation campaigns The business model behind LuckyDraw and why a SaaS approach was chosen over traditional revenue share Key startup lessons, including why distribution beats product and the importance of constant customer feedback The roadmap ahead, focusing on scaling integrations, validating product-market fit, and expanding operator adoption Long-term vision to become the default prize draw infrastructure layer for…
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