Can Content Drive Performance?

Can Content Drive Performance?

July 8, 2026 · 36 min

About this episode

The episode discusses how advertisers can enhance performance by focusing on the content of their ads and achieving transparency in CTV buys.

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.

More episodes of The Big Story

Explore listener stats, chart rankings, contacts and more on the The Big Story podcast page.