Programmatic TV Home Screens And Gaming Ads For Kids
About this episode
The episode discusses the challenges and opportunities of placing ads in new digital spaces, particularly on Smart TV home screens and in gaming environments for children.
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.
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