Harnessing AI for Business Growth: Insights from Mat Rogers
From The Boardroom Buzz: Grow, Sell, or Exit by The Boardroom Buzz
March 12, 2026 · 56 min · Season 4 · Episode 234
About this episode
Mat Rogers discusses the impact of AI and digital tools on business growth and marketing strategies.
In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Mat Rogers, the COO at Lizard Marketing . Join us to learn about Mat's career evolution from pest control to marketing. The impact of AI and digital tools on business growth and the strategies for branding and online presence in the service industry. You’ll learn: From Pest Control to Digital Marketing Navigating the Digital Marketing Landscape The Impact of AI on Marketing Strategies Building Strong Client Relationships Managing Client Expectations Growth Stages of Businesses The Role of AI in Business Growth The Future of AI in Marketing AI's Impact on Business Operations Optimism and Concerns About AI's Future The Power of Branding in Digital Marketing Ready for boardroom-level help with your own business? • Grow, sell, or exit your service company with Potomac: https://www .potomaccompany.com Connect with the hosts: • Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com Connect with Paul: • Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore
People in this episode
Hosts: Jason Julio, Jeremy Julio
Guest: Mat Rogers
Topics covered
- AI in business
- digital marketing
- branding strategies
- client relationships
- business growth
Keywords
- AI
- business growth
- digital marketing
- branding
- client relationships
- service industry
Mentioned in this episode
Organizations: Lizard Marketing, Potomac
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