Episode 172: Lisa Bragg and her book, Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion
From The Book Leads: Impactful Books For Life & Leadership by John M Jaramillo
April 14, 2026 · 1h 27m · Season 5 · Episode 172
About this episode
Lisa Bragg discusses her book on the importance of self-promotion and articulating value in the workplace.
Episode 172: Lisa Bragg and her book, Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion ABOUT LISA Lisa Bragg helps organizations solve an expensive problem: when your best people can't articulate their value, competitors win. As author of Bragging Rights and a former broadcast journalist, Lisa knows both sides of the visibility equation—she used to decide who got airtime and who stayed unknown. That experience taught her something crucial: the best don't win. The visible do. Her research across 23 countries confirms what executive teams already suspect: 85% of professionals struggle to communicate their value. That recognition gap costs trillions in lost deals, misallocated talent, and strategic opportunities that close before you're in the room. Lisa's frameworks give organizations and their people the language to compete on visibility, not just capability. Her clients include BMO (6+ years), Salesforce, ServiceNow, GE Vernova, and 50+ other organizations where invisible expertise means lost competitive advantage. CONVERSATION HIGHLIGHTS The importance of articulating your value in today's competitive landscape Overcoming cultural and societal…
People in this episode
Host: John M Jaramillo
Guest: Lisa Bragg
Topics covered
- self-promotion
- articulating value
- visibility in the workplace
- overcoming barriers
- leadership strategies
Keywords
- self-promotion
- visibility
- articulating value
- leadership
- communication skills
Mentioned in this episode
Organizations: BMO, Salesforce, ServiceNow, GE Vernova
Books & works: Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion
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