The Decisions That Made Me: Ben Branson (Seedlip)
From The Bottom Line by BBC Radio 4
January 1, 2026 · 14 min
About this episode
Ben Branson shares his journey from experimenting with non-alcoholic drinks in his kitchen to building Seedlip into a global brand.
Frustrated by the lack of sophisticated non-alcoholic drink options, Ben Branson began experimenting in his kitchen, distilling herbs from his garden to create an alcohol-free spirit. Seedlip launched in 2015 and rapidly scaled. In just three and a half years, he took the company from a hobby to a global brand, sold in 35 countries and 30 US states, before selling the business to the drinks giant, Diageo. Ben tells Evan Davis how before all that, he’d tried his hand at a variety of jobs, some of them quite bizarre.
People in this episode
Host: Evan Davis
Guest: Ben Branson
Topics covered
- non-alcoholic drinks
- entrepreneurship
- business growth
- personal journey
- distillation
- global branding
Keywords
- Seedlip
- Ben Branson
- non-alcoholic spirits
- entrepreneur
- Diageo
- business success
- distillation
- herbs
- global brand
Mentioned in this episode
Organizations: Seedlip, Diageo
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