What Happens When Brands Change Hands?
About this episode
The episode explores the implications and outcomes of corporate mergers and acquisitions.
From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems. Guests: Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic Pip Hulbert, CCO for International Markets at VML Farshid Azadegan, Director of BEC Distribution Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Russell Newlove and Andy Garratt Editor: Matt Willis The Bottom Line is produced in partnership with The Open University
People in this episode
Host: Evan Davis
Guests: Vittorio Colao, Pip Hulbert, Farshid Azadegan
Topics covered
- corporate mergers
- takeovers
- deal-making
- business growth
- M&A
- executive decisions
Keywords
- mergers
- acquisitions
- Vodafone
- Barratt
- Redrow
- business strategy
- corporate growth
Mentioned in this episode
Organizations: Vodafone Group, VML, BEC Distribution, The Open University, BBC Radio 4, Barratt, Redrow, Three, Vodafone
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