What Happens When Brands Change Hands?

What Happens When Brands Change Hands?

From The Bottom Line by BBC Radio 4

January 29, 2026 · 33 min

About this episode

The episode explores the implications and outcomes of corporate mergers and acquisitions.

From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems. Guests: Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic Pip Hulbert, CCO for International Markets at VML Farshid Azadegan, Director of BEC Distribution Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Russell Newlove and Andy Garratt Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

People in this episode

Host: Evan Davis

Guests: Vittorio Colao, Pip Hulbert, Farshid Azadegan

Topics covered

  • corporate mergers
  • takeovers
  • deal-making
  • business growth
  • M&A
  • executive decisions

Keywords

  • mergers
  • acquisitions
  • Vodafone
  • Barratt
  • Redrow
  • business strategy
  • corporate growth

Mentioned in this episode

Organizations: Vodafone Group, VML, BEC Distribution, The Open University, BBC Radio 4, Barratt, Redrow, Three, Vodafone

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