Why Protein Supplements Are Getting More Expensive (And Less Potent) And How To Source The Best

About this episode

Brad Kearns discusses the rising costs and quality issues of protein supplements in the marketplace.

In this episode, I answer the question of “Why is your B.rad protein so expensive?” and dig into why protein prices keep rising—and why lower prices often mean watered-down products. You will hear about the huge distinction in quality in the protein supplement marketplace, why the gold standard is grass-fed whey protein isolate, and how it stands in stark contrast to whey protein concentrate and plant-based proteins, which are less pure, less potent, and harder for the body to digest and assimilate. I also explain cold processing, lactose sensitivity, and why many people think they can’t tolerate whey when they’re really reacting to lower-quality products with leftover lactose, milk fat, and fillers. You will learn why protein supplements are getting more and more expensive and what’s happening in the marketplace, including ongoing supply chain pressure since the global pandemic, increased demand for protein, large buyers dominating supply, and reduced milk output from heat stress on cattle. I explain how lower prices often reflect cost cutting and diminished product quality through proprietary blends, nitrogen spiking, amino acid fillers, and…

People in this episode

Host: Brad Kearns

Topics covered

• protein supplements
• marketplace trends
• product quality
• whey protein
• supply chain
• nutrition

Keywords

• protein supplements
• grass-fed whey
• market trends
• supply chain
• product quality
• nutrition

Mentioned in this episode

Products: B.rad protein, grass-fed whey protein isolate, whey protein concentrate, plant-based proteins, cold processing, maltodextrin

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